LA Artists Look To Crowdfunding Sites For Help
Crowdfunding refers to the “the collective effort of individuals who network and pool their resources, usually via the Internet, to support efforts initiated by other people or organizations,” according to research conducted by Lucia Miceli and her associates for the Journal of Service Management.
Kickstarter, which was launched April 28, 2009, is currently the most visited crowdfunding website and has been named by Time Magazine as one of the “Best Inventions of 2010” and “Best Websites of 2011.” Indiegogo is a popular alternative.
These websites allows campaigns of many different varieties, but music campaigns tend to be especially common.
Lynette Skynyrd, a four-woman group that claims to be the “world’s one and only all-female Lynyrd Skynyrd tribute band,” decided to launch a Kickstarter campaign in order to fund its debut album. “Lynette Skynyrd has a strong Facebook presence,” said the group’s lead singer, Laurie Es. “We get dozens of requests for recorded material (on there).”
